Week Five: Post Two Katharyn's Kollections

Katharyn's Kollections - Jewelry Company 

Katharyn's Kollections is a brand new company that creates new trendy bracelets and as the brand expands their goal is to different types of jewelry on board. Our target market is targeted to women ages 12-60 years old with an income from $10,000-$100,000 a year. We are targeting these individuals who care about keeping up with trends. Next, we are looking into psychographics, which are attitudes, needs, interests, activities and values. Our perfect customer would have a great bubbly attitude, with a need of keeping on the trendier side of the world, and who cares about others (gifting).  Also, our target market are always checking up on social media platforms and these individuals are open to buy online, if it's cute enough! 

After brainstorming our target market, next is to think how to advertise to these customers. How we can do this is start on a large social media platforms like Facebook, Instagram and market towards them. We can sponsor ads, so our product is advertised more and seen more. Which, means its bought more! (hopefully) By using social media on our side, we can reach our target market, who is always looking to buy online were they may or may not even know they need it or not.