Week Ten: Blogging for Business Analysis

Blogging for Business Analysis: 

Using a blog in business is such an awesome idea to connect with your customer on a personal level. I think I would start with a few broad topic/categories, such as trending fashion/jewelry looks, how we do/run our business, a day in a life of how business is done/made and popular topics to bring in customers from all angles. By acting on these strategies of being relatable, on a personal level but keeping it professional. This will bring in all types of customers, which we are going for all women that love to stay on trend and keeping up on fashion sense. 

Each of these categories will bring in different types of customers and reaching all women. By talking about trending fashion and jewelry, this will target to customers that just like to understand what is trending and how they should dress.  This will help my business grow because this is a large category that a lot of women who care about their fashion and being on trend, by talking about this topic and sprinkling my product in the blog post, this will draw attention and sales. 

Another idea category I had was sharing how I create different types of jewelry and maybe even making an video tutorial to see what goes into the company. I came up with this idea because I enjoy watching other companies videos to see what they do and how they go upon business. This is such an interesting topic so I thought this would draw in business as well.

Also, this is kinda of like my idea above but a little different to see a day in a life of how the business runs. This could draw in business and attention. From when I pick out a look to the ending look and posting the products online. 

My last idea was to just bring in a fun blog post of new topic every week, this brings an opportunity to reach out to other individuals that haven't seen my blog or business to read on a personal level but then make a connection with the brand additionally. By doing this, the brand can get more attention and bring the customer back to read or purchase. 

All of these categories will help my business grow by reaching out to all women to connect to the blog then to my brand. Also, by having a range of different topics this will help target individuals on the whole spectrum. 

Week Ten: Extra Credit

Week Ten: Blogging for Business

Blogging for Business

The article, The Real Purpose of Blogging for Your Business on clickfirstmarketing.com had a few great points for blogging for companies. This reading dove deep when blogging for customers and making your blogs interesting also not a sales pitch. This really made me think how businesses are doing to do this. I began to think about how to do this, YouTube almost everyone is talking about what they are using and how this helps them. When you create a platform for your business front that is also personable people will want to do business with business that do, do this. This makes you, the leader of the company and your company relatable, making customers wanting to buy and use your product because of this. Results show that as soon as you make your content relatable (blogging on a personal level) your traffic and sales will go up. This is very interesting and very useful information when starting a brand new company from scratch. 

When blogging on a business platform, you need to make the content relatable as well as keeping it professional. Sharing family posts and fun things that can be shareable to your audience as well as keeping the content PG because you don't know who is on the other side reading or watching. You don't want to create a bad name for yourself and company so thinking about the correct content is key. 

Week Nine: Twitter - Sharing your thoughts in 140 words or less.

Twitter - Sharing Your Thoughts in 140 Words or Less 

For this assignment, I started to think what are some companies that have inspired myself and as well as this brand. I started to look through my Instagram to get a few ideas. There it helped me figure out what the company was going for and as well the look. I started following a few companies on Twitter by just typing the keywords like jewelry, fashion, on trend,and trending. These words made connections to the companies I was looking for. I ended up finding companies and started following Valentino, Calvin Klein, Chanel, Harper's Bazaar, Dior, Dolce & Gabbana, Louis Vuitton, Gucci, Tiffany & Co., Pandora N. America and Alex and Ani. 

I created two different lists on twitter, I am still trying to fully understand how Twitter works. The first list I created was Cross Promotions with Alex and Ani and Pandora N. America because I found these two brands are very similar in ways and also I have been inspired by these brands. The second list I made was another cross promotion list with Tiffany & Co. and Harper's Bazaar. I found these two companies to be beneficial to my company because they way they brand themselves and maybe some of those techniques can work for my company. I thought all four of these companies could really help me understand and be more organized on the Twitter platform. By the help of these companies I can get to my goal of people following and really engaging in my product, ultimately gaining a loyal customer following. 

I am Twitting right away in the morning and at noon. I found these two times are very important because people start their days by looking on their social media platforms. I have also noticed that companies will post multiple times a day, in the morning, at noon, in the early afternoon, ect. but not really after time of business hours. So I am going to use this useful information and post in the morning, noon and afternoon (before 6 pm).  The companies tweets that are most effective are posts that are posted right away in the morning and early afternoon get the most attention. 

Week Eight: Post Two Analyzing Businesses

Over View: 

On my business Instagram page, I went through and started to like other businesses that are alike to mine and businesses that I have found inspiration through. I liked Carlsbadcreationsjewelry, Alexandani, Micheal Kors, and theofficialpandora. I liked all of these businesses for different reasons because they are alike but differ in ways that they run businesses. Thinking this through for my company, social media platforms are going to work for my type of products. On most of these businesses Instagram pages are linked to their website allowing them to shop all of their items! I think this is a great way that you can show your product and the customer can go and check it out with a simple click! I would definitely try this out on my own page because I find this highly effective. 

Carlsbad Creations Jewelry

I liked this page because this is an local business that I think I would use some of there marketing techniques! They have 115 followers and following 223, they post a couple posts every few months and some months it seems like they have more post than others. Their last post was June 30th. Each post they post an average of about 20-25 likes and each post does have a caption with hashtags that do change on different content. On their posts they receive a few comments about 2-3 comments. I think that they could improve on their platform by posting more often and also get more followers this way as well.  

Alex and Ani 

This is a well known company in the jewelry industry and respected. I have always loved their jewelry and have worn them for years. They have 6,339 posts, 1 Million followers and following 2,293. Alex and Ani post every single day and sometimes multiple times a day. On all of their posts they have a shopping bag symbol that allows you to go to their website, which I really think is an awesome technique! Their last post was today a few hours ago. On each post they receive about 5,000 likes and the comments vary from each post, 10 - 70 comments. Each post does have a caption, sometimes quotes or just a simple deal of the day and ending with shop link in bio. They do not use hashtags which surprises me! The one thing I would say about improving is maybe adding hashtags and that would invite more people to their page. 

Micheal Kors

The reason I liked this page is because I have always been inspired by this brand and have always worn their clothes and jewelry. They have 5,004 posts on their page, 15.5 Million followers and following 293. Micheal Kors posts every single day and sometimes multiple times a day! All of their post do have a shopping bag on their posts which allows you to access their whole website. On each post they average 20,000 likes and comments will vary from 50-200 and their last post was only a few hours ago. Each post does have a caption with hashtags for the company, example #Michealkorscollection. I think they are really doing a great job on their Instagram page, I am not sure what I would improve for them! 

Pandora - The Official Pandora 

I absolutely love Pandora and I have worn their jewelry almost every single day! I have found a lot of my own inspiration within this brand to create my own. They have 1,405 posts, 7.2 Million followers and following 0. Pandora posts every single day as well, their last post was 13 hours ago. Also on their all of their posts they do include the shopping bag allowing the customer to visit the whole website. On each post they average about 200,000 likes, and the comments will vary from 200-1000. Each post does have a caption with what the post is pertaining to following with a hashtag like #pandorame and also what the item in the photo is. Pandora is doing an awesome job on their Instagram page but maybe posting more of just their products more. 

Week Eight: Get a Visual

Instagram

This assignment was to figure out which social media platforms best suit your own business. For my business, which is jewelry I think the best decision for our next platform would be Instagram. I have a couple different reasons for choosing so, first would be because of how popular Instagram is with the younger generations and even including mine. This is place a lot of people check day to day which makes me think that my company that is fashion forward, this platform would work for us! Also, on Instagram there is a trend of people purchasing items only on there which also would work for us as well! The product that I am selling is pointed towards individuals how like to stay trendy and it is important to them on their trendy platform as well.

Pintrest & YouTube

These two other social media platforms, Pintrest and YouTube would be good as well to get involved with as well but in the future. I have been thinking about making videos on how we make our product until it gets to the consumer. But I am not completely sure about that! Also, Pintrest is a great platform to be involved with and A LOT of people go on Pintrest to get new ideas as well as purchasing items.

Instagram Page for Katharyn's Kollections : https://www.instagram.com/katharynkollections/

Week 7: Post Two

Scheduled Posts:

I started this weeks assignment by checking out all the pages I liked and looking at them for some of them for inspiration as well as my fellow classmates. I had a little trouble with the scheduling posts, it only allowed you to select now, backtrack or save as draft(it shows up differently on my feed). So I did two of my posts that were backtracked, the first one I did was don't forget about your favorite trick or treaters, I think this will reach out to a different type of customer. I also attached an promotion with this as well! Which I think this could possibly work to get a new type of customer shopping with us for gifting purposes! Next, I posted life is better with a little sparkle, this will invite a new customer because I am offering a 20% off! Also, this type of promotion will bring back that same customer when we do fun offers! I also added a photo to this post which makes the customers eye drawn to the post. Last, I posted this cute layering moment for an Halloween inspired outfits! I thought this photo was pretty cool to show how the customer will use the product as well as how cute they are!! 

Week Seven Post One: List of Liked Businesses

Overview of Facebook: 

I took a little of a different approach by liking businesses that were local and not as big companies or corporations. Business pages I liked: Foster's Fine Jewelry Carlsbad, Cassiano Designs Jewelry, Aranelle Carlsbad, Tippi and Lu, Loot, WaveBoxx and Oceansky Beads Carlsbad. I liked all of these alike businesses that are a little different in their own ways to create/get ideas from each of these businesses. First, I came across Foster's Fine Jewelry which is a different type of jewelry I am selling but I really like how they marketed their products and overall I liked their Facebook page. I could possibly use some of their ideas and tweak it to my business for our marketing. Second, Cassiano Designs Jewelry I really enjoyed this page because all of the jewelry is hand made and it is an local business. I really liked this company because, one I've never heard of it and two the page itself makes you want to stay and look around. Next, this is one of my favorite stores in downtown Carlsbad, Aranelle Carlsbad. I love this store and you can always find a beautiful piece inside. Aranelle is very active online and I think that this is something that my company can take into consideration on posting frequently. Tippi and Lu is a local bracelet creator, this company I found super cool because it is pretty similar product of what I am selling but just a little different. I like on their page that I would do in the future is that they take pictures and post them on Facebook of customers/employees wearing their product which creates customers to like and shop more. Loot, is a spa that also does sell jewelry, I was attracted to their page because of how cool their page looked itself. I think I am going to take this into consideration for the future to make my page elastically pleasing. WaveBoxx, is another local company, this company is super active with their posts and also post super cool photos in their posts. This is something that I definatley want to use on my page to had super cool posts to attract new customers. Lastly, Oceansky Beads Carlsbad, they sell awesome beads along with bracelets that I really enjoy. This company does do a lot of posts that makes you want to come in and shop (fish hook). Overall, looking thru these companies pages motivates me to create an awesome page with great techniques from these companies.