Alex and Ani
Facebook- posted 9/7/19 , Twitter - posted 9/9/19, Snapchat- posted 9/9/19, Instagram - posted 9/9/19, Pintrest - posted 9/8/19 and YouTube - posted last year 9/9/18
Alex and Ani are using their social media platforms everyday which is a winner in e-commerce businesses. The more you post the more people see and want me buy. But posting everyday could potentially bring in new customers looking for a specific item. This is a great move for this company and also tells me to be noticeable, be on all social media platforms.
Pandora Jewelry
https://us.pandora.net/?cid=sem:branded:e:en-us:Null:google:PAND_US_07_2018_Core_SearchCampaign_Brand_EM_NA_Google_EN_E-Store:evergreen:pandora:te:Null:Mindshare&ds_rl=1257505&ds_rl=1260272&ds_rl=1257505&gclid=CjwKCAjw8NfrBRA7EiwAfiVJpfEMa6zxYiyaIKlTgKvOljMm0gJ0kq_ylXKmQ2h1yJ_qXPOAI6xT5xoCDC8QAvD_BwE&gclsrc=aw.dsFacebook - posted 9/9/19, YouTube - posted 9/7/19, Twitter - posted 9/8/19, Instagram - posted 9/9/19 and Pintrest - posted 9/9/19
Pandora Jewelry does do more posting on social media than Alex and Ani. I found this interesting that Alex and Ani's last post on YouTube was last year and Pandora's posts almost 3 - 4 times a week. YouTube is climbing up the social media platforms and taking over that number one spot.
Kendra Scott Jewelry
Instagram - posted 9/9/19 , Facebook - posted 9/9/19 , Twitter - posted 9/9/19 , Pintrest - posted 9/9/19 , YouTube - posted 8/9/19
Kendra Scott does post every single day, and they do have more follower counts than both of the two companies listed above. They do bring in more customers by doing so, and more followers as well which brings in money too!! Fun fact about all three of these jewelry companies they all have around 23 videos on YouTube.
Tiffany & Co.
Instagram - posted 9/9/19, Facebook - posted 9/8/19 , Pintrest - posted 9/9/19, Twitter - posted 9/8/19, YouTube - posted 7/8/19
Tiffany & Co, like all the companies above do post every single day. The cool thing about Tiffany's is all the super professional photos that they post. I feel that their photos that they do post are very beautiful and showing the product just how they wanted to. I love their look its very chic and futuristic.
Swarovski Crystal Jewelry
Facebook - posted 9/9/19 , Pintrest - posted 9/9/19 , Twitter - posted 9/9/19, Instagram - posted 9/9/19 , YouTube - posted 9/4/19.
Like all the companies above, Swarovski Crystal Jewelry is very active on social media platforms. They post almost every single day, they also keep up with their YouTube channel as well.
All five of these companies do keep up with their social media platform posting, this is important to all of these companies because it is very important to keep your online presents there. Even though people have been saying Facebook is really on it's last legs. It really is not the truth, so many people still use Facebook and all five of these companies all post on Facebook almost every single day. Pintrest is a social media platform that is continuing to grow. All five of these businesses use Pintrest and create their own boards for others to look and share, which is highly effective.
Snapchat is one that I saw less of on these businesses websites. The only business out of the five businesses that uses Snapchat is Alex and Ani. I think Snapchat is a little more difficult to use and keep an following on Snapchat. Therefore, I think that is why less businesses are using it. Although, different types of businesses might work better on the Snapchat platform. Jewelry might not be one of them. Twitter is very popular through out all these businesses and all use them. I personally do not use Twitter but a lot of people are on there everyday. The only downfall to Twitter is that it is known for people to go on and just write negative opinions, which this is why I personally do not use. But after seeing all these companies Twitter pages, it really is not a negative platform, especially as a business stand point.
Snapchat is one that I saw less of on these businesses websites. The only business out of the five businesses that uses Snapchat is Alex and Ani. I think Snapchat is a little more difficult to use and keep an following on Snapchat. Therefore, I think that is why less businesses are using it. Although, different types of businesses might work better on the Snapchat platform. Jewelry might not be one of them. Twitter is very popular through out all these businesses and all use them. I personally do not use Twitter but a lot of people are on there everyday. The only downfall to Twitter is that it is known for people to go on and just write negative opinions, which this is why I personally do not use. But after seeing all these companies Twitter pages, it really is not a negative platform, especially as a business stand point.
Instagram and YouTube are in my opinion are winning in the social media platforms. So many people use Instagram and YouTube everyday, it is probably the easiest social media platforms to use and so many people are directed to YouTube because its a video, not reading. Mostly all of the companies are using YouTube and have a very successful channel, by having a large following on these platforms you also get paid from them individually. All five of these businesses have a very popular Instagram page as well as an YouTube channel, which is becoming the new TV. Overall it's super important to be active on social media platforms as a business stand point and to keep your name out to the pubic.
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