UA-151094126-1 Katharyn's Kollections

Thursday, September 12, 2019

Aesthetics, Design and Branding - Week Four Part One

Jami Lin's Passions 

Overall Jami Lin's website is a great idea and I am glad that she is living her life to the fullest. Although, I did see a few potential problems there could be for some visitors. The first thing I noticed about the website was that it was very busy, there was a lot going on from the banner with five to six photos put together to videos to her blog and so much more I can't list, it would be this whole blog. By taming down the website a tad, this would keep the visitor and have them return. The website has a lot going on but with a little bit of organization on each page would help a lot. By reducing the items on the home page would invite and keep visitors longer. Another problem with this website, is that color scheme, rainbow is beautiful but to aesthetically please your audience you should have a color scheme with five to seven different colors for your website. Or if you want to keep the rainbow, then all aspects of the site should be rainbow. This would help improve the website because it is a little confusing with were the colors are, sometimes on websites having alike colors for alike categories help within the organization. Also, with a color scheme with only five to seven colors is good for websites because it keeps the repetition within the website and will not look so amateur. Thirdly, the organization overall should take a look at because organizing your website with like topics on the same page will not confuse your visitors. As of now, the site is very confusing and need to read everything to understand. For example, the anti-aging information should have a drop down menu and a separate page. 

Driveway Gates Wrought Iron 

This is a very cool business and on their website is full of information and photos, which is a great thing for this type of a business to display their work. Overall, there is a lot of good information on their website but is a little overwhelming and if I was shopping for that item on their site I would probably give up because there is A LOT!! The first thing I noticed was that there was no color scheme on the site, this makes the site look unprofessional. By having a color scheme presents the site more professional and inviting. Especially this item is more of an expensive item, you would want your visitors to know that your company has quality items. Next, I noticed that there was an GIF as you scroll on the site the credit card moves with you. I think this is a little tacky, it gives the impression that they just want you money. By removing this from their website would probably increase business and more visitors on their site. Although, there is a lot of information on the site maybe reducing the amount of tabs because there is probably more than twenty tabs which begins to be confusing. By reducing the tabs would help visitors on the page to navigate to what they are looking for. When having too many tabs it becomes overwhelming and people being to give up and look elsewhere. 

Headhunter Hair Styling

Headhunter Hair Styling's website is very professional and sleek. The first thing I noticed how cool the site was and how simple it can be to look this way. I like that they have an moving picture of cutting hair on the home page, it is very inviting and makes you want to look at more. Simple is key with websites, by having a color scheme and easy navigation throughout the site makes the site super easy to work with. Everything on the site itself is very self explanatory and anyone could use it. Which for this type of business you should keep the site more light and they have done a great job at doing so. Everything is matching when you change from page to page which on websites everything should match. 

National Park Service

The National Park website is very sleek and straight to the point site. The website also displays The National Park's beauty in photos. This site has done a great job for creating a site for what people are looking exactly for. The site itself is not cluttered full of information about the parks, you can simply search anything you want as soon as you arrive to the home page. This is working for the site because it makes it very user friendly and keep the visitors as long as possible. I also really like that was soon as you land on the home page it asks you if you want to look up parks in your surrounding area. Which this makes it easy for users to find where they can go that is closest to them and what they are probably looking for on the site as well. The design overall makes the experience on the site easy and straight to the point bringing visitors back to the site again and again. 

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