Week Five: Defining your Target Market

Armstrong Garden Center 

Armstrong Garden Center's target market is people who love to garden and who have gardens of their own or garden for the city. Mostly people who have an green thumb, don't mind to get a little dirty and love to garden that want to purchase items for their gardens. 

Myrtle Creek - Botanical Gardens 

Myrtle Creek has a little bit of a different look, this place looks like a good place for families, friends, visitors, ect to go and adventure around the Myrtle Creek Botanical garden. The website feels more family orientated and can go to the Botanical gardens for day of fun. 

There are major differences between these two businesses and their websites as well. Armstrong Garden Center is a place you go to get your garden supplies and the individuals that shop there care a lot about their plants and gardens. Myrtle Creek Botanical Gardens is a place you go to see the scenery and go for an adventure. The Botanical Gardens is a place you bring families, visitors, friends ect. I don't really see these two businesses crossing over only to recommend to go see the Botanical Gardens or to shop at Armstrong. Armstrong's call to action is that they are here to help you create the most beautiful garden and/or backyard. They even ask you if you need landscaping help! Myrtle Creek Botanical Gardens call to action is to invite individuals to come spend a day there at the botanical gardens, get some food, create a small sized garden with your kiddos, go on a nice adventure hike/walk. Overall, these two businesses are very different but very alike at the same time.