Overall
Overall, this class really pushed me in the right direction, from when to post, on different platforms, how to post, ect. All of the assignments were very helpful and useful for existing businesses or upcoming businesses. I really liked almost everything covered in this class because it really helped / showed me the correct way to go about being an eCommerce business.
I think the best social media platforms that integrate the best for my company would be Instagram and Facebook. I feel that these two platforms are very powerful and hit my targeted customer. I am glad that we explored Twitter, but I don't think this is a good platform for my particular company. I definitely will use Facebook Ad manager as well as posting ads on Instagram. I got way more users and views on Facebook and Instagram rather than Twitter. I really like Facebook Ad manager because it allows you to create exactly what you were going for and also allows you to link your Instagram page as well. This I feel is a great tool to have, to save time and money. Facebook Ad manager does charge you, but if planned out correctly it will work for us and make our money back with sales. I think that my company should spend at least 2 - 3 hours on social media posts per day and coming up with a budget as well.
Week of 12/8 - 12/14
Planned post - Monday and Thursday (Extended Black Friday Deals) **Post on Instagram, Facebook and Twitter using Facebook ad manager (Instagram and Facebook)
Actual Post : Extended Black Friday Deals.... WHAT?!.... This is unheard of!! 40% off all purchases until December 15th.
Week of 12/15 - 21
Planned post - Wednesday and Friday (Last minute shopping - WE HAVE DEALS!) **Post on Instagram, Facebook and Twitter using Facebook ad manager (Instagram and Facebook)
Actual Post: Last minute shopping... we still have some great deals with 40% off all purchases, including gift wrapping. Don't sweat it! Katharyn's Kollection's is here!
Week of 12/22 - 12/28
Planned Post: Tuesday and Wednesday (Happy Holiday's - Express shipping if in need of gifts!) **Post on Instagram, Facebook and Twitter using Facebook ad manager (Instagram and Facebook)
Actual Post: Happy Holiday's ! Don't sweat it, we've got express shipping if in need of last minute shopping!
Week of 12/29 - 1/4
Planned Post: Everyday all week this week (After Christmas sale!) **Post on Instagram, Facebook and Twitter using Facebook ad manager (Instagram and Facebook)
Actual Post:Happy After Christmas sale! We are offering 50% off all purchases!
Hi Kate,
ReplyDeleteHope you enjoyed this class. I love how you laid out your week to week plan and included pictures. It looks like you really put in some thought with your December plans and love that you are using the holidays to your advantage.
Great post! I also agree that Facebook and Instagram are the more powerful tools for marketing a business. Twitter was not the strongest for mine either. I really love how you included your planned postings for the next month, and love that you are taking full advantage of the winter holidays! Great job, and great planning.
ReplyDeleteI like your planned posts and the photos you selected! Great post and I agree that Facebook and Instagram seem to work better than Twitter did.
ReplyDeleteKate, you did an excellent job planning out your posts for the next month. Facebook and Instagram are my favorite social media platforms as well. I wish you lots of success with your business.
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