Google Analytics
I feel that all parts of Google Analytics are very beneficial and useful. The main google analytics home is very beneficial because it shares the amount of users (which is great to know if you are building more customers or not), bounce rate (this is very helpful because this tells you how many people visit and stay vs. visit and leave, the sessions and the duration of the sessions of users (sharing how long a customer is on your site).
Another part of Google Analytics that is very beneficial is "how are your active users trending over time?" This is a great feature to allow you to see if your traffic is expanding or decreasing. With this information you can see what you need to change if traffic isn't expanding. "When do your users visit" is another great tracker to see when the best time is to post an event, offer or anything else so the most amount of people see your post/ad. The other two analytics I found important were, "where are your users and what are your top devices?" These two are important because you can see where your customers are located so you can post effectively. Additionally, knowing the type of devices is very helpful to, to know what kind of ads to create for and what your customers are using.
All of these analytics are super important and will apply all of these to my company to gauge and understand where my customers are expanding, ect.
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