Week 13: Online Advertising

The five companies that I picked that were similar to my company was Pandora, Alex and Ani, Alzerina Jewelry, Carlsbad Creations Jewelry and Fosters Fine Jewelry. In my opinion all of these companies do a great job with online marketing and all of these companies post every single day, sometimes multiple times a day. These are all great practices to help your company grow because when your company posts every day multiple times a day, people see that and want to shop your products. All five of these companies use multiple social media platforms, such as Instagram, Facebook, Twitter, Snap chat,etc. This is so effective for these companies because posting more allows people to see you and your products more, which this allows people to purchase more products. Also with a larger audience when posting on multiple platforms with different people and different likes/wants.

All of these companies all have in common is there photos and content that they post. All of the posts are thought out effectively with a professional stand point but also it makes it look super clean and easy like the person just took the photo of themselves instead of being in a photo shoot. All of these companies post every day  - a few times a day, which is something to consider because it is putting your business/promotion out there multiple times a day. By doing this, this will bring in new customers along with your regular customers.

The traditional advertising vs. social media advertising, in my opinion social medial advertising is winning. I say that because of how many people go on social media every single day, multiple times a day they are more pron to seeing the ad that you posted online vs. a magazine ad that someone is just looking at one time to pass the time. On social media, that ad can be used more than just one time as well. Also, the traditional way to advertising is very expensive and does not reach out to as many customers, that would reach on social media platforms. Social media advertising makes more sense to me to use for my company, for all reasons to reach all target markets and being cost efficient.